Environmental pride in local resources is a conservation approach that works. Rare’s mission is to conserve imperiled species and ecosystems around the world. Rare inspires people to care about and protect nature. Rare’s signature Pride campaigns are now used by local conservationists and organizations across the globe. It’s Rare’s method for motivating behavior change and community support for conservation that has been tested and refined in more than 50 countries to date. By creating a stronger emotional and cultural connection between people and their environment, these campaigns have been used to dramatically reduce human-related threats to important ecosystems from the Caribbean to Latin America and from Africa to Asia.

Read more:  http://rareconservation.org/