In a recent interview with McKinsey’s Rik Kirkland, Fred Krupp of the Environmental Defense Fund points out that what gets measured, gets managed.  By serving markets increasingly interested in green goods and services, the advent of big data presents opportunities for businesses to improve their bottom line and the environment, he says.  >Read Full Story

http://www.mckinsey.com/insights/energy_resources_materials/fred_krupp_on_the_benefits_of_monitoring_resource_use?cid=ResourceRev-eml-alt-mkq-mck-oth-1404&utm_content=buffer83730&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer

Trout Headwaters, Inc. has pioneered big data systems for industry and private users enabling comprehensive analysis of various environmental data sets across a broad range of ecosystem services and markets.  Leveraging the capability to relate many, many, layers of complex data will continue to provide unique insights for our firm and our customers. Get your interactive tools today!  >Learn more about EcoBlu Analyst