Natural Capitalism: Creating the Next Industrial Revolution, by Paul Hawken, Amory Lovins, and L. Hunter Lovins, was the first book (1999) to explore the lucrative opportunities for businesses in an era of approaching environmental limits.  It remains today a restoration classic.

In this groundbreaking blueprint for a new economy, three business visionaries explain how the world is on the verge of a new industrial revolution that promises to transform our fundamental notions about commerce and our future.

Natural Capitalism describes a future in which business and environmental interests will increasingly overlap, and in which businesses will better satisfy their customers’ needs, increase profits, and help solve environmental problems all at the same time.

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